Bugatti Ventures into Ultra-Luxury Real Estate with Iconic Dubai Residences
The legendary French hypercar marque Bugatti is shifting gears into the world of ultra-luxury real estate, launching its first-ever branded residential tower in Dubai’s Business Bay district. Developed in partnership with Binghatti Properties, Bugatti Residences aims to translate the brand’s core values of exclusivity, performance, and artistry into an architectural landmark.
From Hypercars to High-Rise Homes
Founded on the principle that “nothing is too beautiful, nothing is too expensive,” Bugatti is applying its exacting design ethos to a 43-storey residential project set for completion in 2027. Handovers are anticipated in late 2025–early 2026.
Redefining Branded Luxury Living
The project elevates the concept of branded residences by offering fully customizable, bespoke layouts inspired by automotive artistry and the elegance of the French Riviera. Like a custom Bugatti hypercar, each home will be tailored to the owner’s taste.
Unmatched Amenities and Record-Breaking Sales
The residences promise an unparalleled lifestyle with elite amenities, including:
A Riviera-style beach and private pools.
A garage-to-penthouse car lift for direct vehicle access.
A fitness club, jacuzzi spa, and concierge services.
The project has already attracted global elite buyers, including football star Neymar Jr. and opera singer Andrea Bocelli. It recently set a regional record with the sale of the Middle East’s most expensive penthouse for AED 550 million (~$150 million).
Why Dubai? The Perfect Global Stage
Dubai’s status as a global luxury hub—with its investor-friendly policies, strategic location, and dynamic skyline—makes it the ideal launchpad for Bugatti’s real estate debut. The city is a magnet for high-net-worth individuals seeking trophy assets that combine lifestyle and investment value.
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A New Era of Luxury Convergence
Bugatti Residences represents more than a property launch; it’s a strategic brand extension into lifestyle. It signals a growing trend where legacy luxury brands create immersive living experiences that embody their core identity.
For the world’s ultra-wealthy, it offers a chance to own a piece of architectural art that embodies the same performance and exclusivity as a Bugatti hypercar, redefining high-performance living both on and off the road.
